Every social media platform has a core user base that makes it particularly appealing to brands with a similar target market. If your business is trying to reach corporate decision-makers who have the power to choose your business over the competition, LinkedIn Ads are where you should be focusing your attention. Backed by a targeted marketing campaign that elegantly introduces your product, it’s possible to reach both local and international B2B and B2C clients.
While most companies are focusing their digital marketing campaigns on Google Ads and Facebook Ads, planning and executing an engaging LinkedIn marketing strategy puts your brand in front of over 30 million companies operating on the platform. With 4 out of 5 LinkedIn users holding decision-making power within their company, reaching these people can deliver an incredible outcome.