Although Google is the undisputed king when it comes to search engines, that doesn’t mean there aren’t many other valuable places to advertise. For instance, Bing also offers a huge audience consisting of 133 million people and 5 billion monthly searches. Make the most of every opportunity to reach your customers by designing and executing a productive campaign for Bing Ads.
There are many advantages to developing a powerful pay-per-click (PPC) strategy away from the crowded Google SERP. With Bing offering savvy businesses less competition and lower cost-per-click compared to their competitors, don’t simply disregard the platform as an option. In fact, Bing continues to grow its market share every year, making it a great place to expand your customer base and generate sales.