Do you keep seeing the same ads as you browse the internet? If so, you’ve been included in a remarketing campaign that hopes to recapture your attention. With remarketing ads offering 70% higher conversions compared to standard ads, this digital marketing technique identifies customers who have browsed a particular website but failed to make a purchase. In tracking and reminding potential customers about a product’s existence, remarketing entices customers to complete their purchase.
When it comes to e-commerce, there are many reasons why a customer might choose not to purchase immediately. They could change their mind, seek out competitors or simply forget about the items they placed in their shopping cart. With the click-through rate of retargeted ads 10x higher than normal display ads, leading an effective campaign can be incredibly profitable.